Tre Founding Partners
A shared conviction: people first, technology second.
Zaipiens was founded in 2026 by three people who have helped Swedish companies for twenty years together — and who grew tired of seeing AI presented as a technology question when it is really a human question.
We are behavioral scientists and business advisors who master AI. Not AI experts who learned a bit about people. That is a crucial difference in how we work.
The company is a Swedish limited company based in Askim outside Gothenburg. We take engagements across Sweden.
Jacob Bergström
FOUNDING PARTNER
HR specialist and MBA. 18 years as an entrepreneur in HR consulting for Swedish SMEs. Technology in the blood, people in the heart.
Founded HR On Demand in 2008 and has helped hundreds of business leaders navigate complex HR questions. Now brings the same method into the AI era — listen first, deliver second.
Father of three grown daughters — used to handling things he doesn't understand.
Mattias Johansson
FOUNDING PARTNER
Certified marketer and leader with 25 years of experience in sales and business development. Passionate about development and people.
Combines commercial sharpness with a genuine interest in the people behind the business. Believes the best deals are built when both sides grow together.
Father of two grown daughters and passionate padel player.
Daniel Edenholm
FOUNDING PARTNER
Practical and result-oriented entrepreneur with deep expertise in HR and compensation. Passionate about how modern technology can create a more fair and equal labor market.
Combines strong business drive with genuine human interest. An enthusiastic problem-solver who excels at identifying needs and turning them into concrete solutions.
Certified sommelier and passionate home cook — sees opportunities where others see obstacles.
Zaipiens AB
Datavägen 14 A
436 32 Askim
Org. number: 559578-9370
A Swedish limited company founded in 2026.