Two Founding Partners
A shared conviction: people first, technology second.
Zaipiens was founded in 2026 with a shared conviction: AI is not primarily a technology question, but a human question. Behind the company is extensive experience helping Swedish businesses develop.
We are behavioral scientists and business advisors who master AI. Not AI experts who learned a bit about people. That is a crucial difference in how we work.
The company is a Swedish limited company based in Askim outside Gothenburg. We take engagements across Sweden.
Jacob Bergström
FOUNDING PARTNER
HR specialist and MBA. 18 years as an entrepreneur in HR consulting for Swedish SMEs. Technology in the blood, people in the heart.
Founded HR On Demand in 2008 and has helped hundreds of business leaders navigate complex HR questions. Now brings the same method into the AI era — listen first, deliver second.
Father of three grown daughters — used to handling things he doesn't understand.
Daniel Edenholm
FOUNDING PARTNER
Practical and result-oriented entrepreneur with deep expertise in HR and compensation. Passionate about how modern technology can create a more fair and equal labor market.
Combines strong business drive with genuine human interest. An enthusiastic problem-solver who excels at identifying needs and turning them into concrete solutions.
Certified sommelier and passionate home cook — sees opportunities where others see obstacles.
Zaipiens AB
Datavägen 14 A
436 32 Askim
Org. number: 559578-9370
A Swedish limited company founded in 2026.