Homo Sapiens did not become Earth's dominant species through strength.
But through the ability to collaborate around shared ideas.
Now we stand at the next evolutionary step. AI doesn't just change what we can do — it changes what it means to be wise.
Sentio · Cogito · Praxis
The AI journey doesn't start with technology.
It starts with us, the humans.
Most AI initiatives don't fail because of the technology — but because the people aren't onboard. We believe real change comes from within. When employees understand and want to — everything changes.
AI is changing the game. Most business leaders know it — but don't know what to do.
You know you should — but not where to start
The AI hype is overwhelming. Everyone talks about it. But nobody explains what it actually means for your specific company with 15, 50 or 200 employees.
Those selling AI speak tech — not business
Traditional IT consultants sell solutions you don't understand, at prices you can't justify. You need someone who understands your everyday reality.
You don't have time to wait
Your competitors are moving. Every month without an AI strategy is a month they pull ahead. But you can't spend 6 months and a million on an experiment.
A movement for people who want to understand AI — together.
Three services. One goal — making people confident with AI.
LEARNING
Provides capability.
THE ENTIRE ORGANIZATIONBehavioral change from within. All employees. The foundation.
DEVELOPMENT
Provides speed.
SPECIFIC PROBLEMSRapid prototype. Concrete delivery. Proof of possibilities.
We're not AI experts who learned a bit about people. We are behavioral scientists and business advisors who master AI.
That's a crucial difference.
Sentio → Cogito → Praxis
Everything starts with insight — not a requirements spec.
Sentio — I feel
We listen, observe and understand the real need — not what you think you want, but what you actually need.
Cogito — I think
Strategy, architecture and advisory. We help you think right about AI — where it creates value, where it's hype.
Praxis — I act
Fast MVPs, tested with real users. From idea to launch in weeks — not months.
From idea to launch in days
We don't just talk about AI — we show what it can do. Here's a selection of tools and apps we've built.
10 apps. 10 industries. All built with AI.
This is what we mean by Praxis — fast, varied and real.
You're not alone — the majority stands still
0
Swedish SMEs with 10–250 employees
Swedish Enterprise / SCB 2023
0%
Neither use nor consider AI
SCB, AI in Sweden 2025
0%
Cite skills shortage as the main barrier
SCB, IT usage in companies 2025
Sources: SCB IT usage in companies 2025 · Swedish Enterprise SME Committee 2023
"The majority of Swedish SMEs stand still — not because they don't want to, but because they lack the right competence. That's exactly what we solve."
Tre Founding Partners
A shared conviction: people first, technology second.
Jacob Bergström
FOUNDING PARTNER
HR specialist and MBA. 18 years as an entrepreneur in HR consulting for Swedish SMEs. Technology in the blood, people in the heart.
Founded HR On Demand in 2008 and has helped hundreds of business leaders navigate complex HR questions. Now brings the same method into the AI era — listen first, deliver second.
Father of three grown daughters — used to handling things he doesn't understand.
Mattias Johansson
FOUNDING PARTNER
Certified marketer and leader with 25 years of experience in sales and business development. Passionate about development and people.
Combines commercial sharpness with a genuine interest in the people behind the business. Believes the best deals are built when both sides grow together.
Father of two grown daughters and passionate padel player.
Daniel Edenholm
FOUNDING PARTNER
Practical and result-oriented entrepreneur with deep expertise in HR and compensation. Passionate about how modern technology can create a more fair and equal labor market.
Combines strong business drive with genuine human interest. An enthusiastic problem-solver who excels at identifying needs and turning them into concrete solutions.
Certified sommelier and passionate home cook — sees opportunities where others see obstacles.
Zaipiens AB
Datavägen 14 A
436 32 Askim
Org. number: 559578-9370
A Swedish limited company founded in 2026.
Let's talk.
Tell us a bit about yourself and your situation. We'll get back to you within 24 hours — it's a check-in, not a sales pitch.
Or email directly: jacob.bergstrom@zaipiens.se